Whenever we see one of our products in the wild we get really excited. Anytime we see one of our products in films such as warren miller's winter starts now or national geographic's Lost on Everest, we get super stoked! So you can imagine our excitement when we saw National Geographic's latest film, Operation Arctic Cure.
Seeing our products used in extreme climates is nothing new to us, however, it was truly humbling to see these veterans wearing our gear as they set out on incredible journey. Witnessing the positive effects of "awe" to help heal PTSD was both eye-opening and inspiring. Huge thank you to Pablo Durana who filmed this movie and introduced the team to our gear. It means a lot to us that we were able to play small part in this journey to recovery.
If you have not watched this film yet, do yourself a favor and do so. It will inspire you to get outside and enjoy the wonders of nature.
